Instagram is the cornerstone of many brands’ social media presence. Effective Instagram marketing can drive traffic, boost sales, and engage customers. However, if you’re not satisfied with your Instagram growth and engagement, you’re not alone. The competition on Instagram is intense, and deciphering its algorithm can be challenging.
Still, growing your audience is worthwhile because a larger audience means more opportunities to delight your customers. If you’re ready to improve your presence and increase your followers on Instagram, this post offers actionable tips.
Key Points:
- Optimize your Instagram account
- Maintain a consistent content calendar
- Schedule Instagram posts in advance
- Engage with customers, brand advocates, and influencers
- Avoid fake Instagram followers
- Promote your Instagram everywhere
- Post content that followers want to see
- Engage in meaningful conversations with your audience
- Use relevant hashtags
- Take steps to delight your Instagram followers
- Use geo-tagging to attract local followers
- Leverage short-form video content
- Partner with niche influencers
- Organize stories into highlights
- Go live on Instagram
15 ways to get more Instagram followers
This post focuses on building an organic following, which is crucial for long-term success. Some brands may be tempted to use shortcuts to gain followers, but these methods aren’t sustainable. Instagram’s algorithm filters out low-quality accounts and fake engagement.
Growing your audience authentically involves effort but is ultimately rewarding. Here are our top tips for increasing your Instagram followers the right way.
1.Optimize your Instagram account Before you worry about gaining followers.
- Instagram bio (including your slogan, tagline, and branded hashtag)
- Profile picture
- Bio link (and where it points)
These elements define your brand identity on Instagram and affect your account’s discoverability. Build a follower-friendly account by:
- Having a search-friendly username. Stick to your brand name or a recognizable variation.
- Making your profile picture professional. A clear, appropriately-sized logo is ideal.
- Mindfully using your bio link. It should drive meaningful traffic or customers to your site. Consider a social landing page with multiple links.
Optimizing your account means providing a better experience for your followers. Follow a proven Instagram marketing strategy for best results.
This gives your audience total control of how they engage your business next. That means a better experience for your followers.
The best way to optimize your account is to follow a proven Instagram marketing strategy. Contact Munaf to sky rocket your Instagram..
2. Keep a consistent content calendar
Consistency is key on Instagram. Posting randomly won’t help you gain followers. Create valuable content regularly to build and retain your audience. Don’t let your account become inactive.
Sticking to a regular posting schedule is crucial. Most brands post daily or almost daily. The best times to post are mid-to-late morning and early afternoons during the week.
If you’re concerned about visibility, use features like Stories to increase exposure for your content.
3. Schedule Instagram posts in advance
Brands are at the mercy of the Instagram algorithm for reach, but posting at optimal times can enhance visibility. Scheduling Instagram content helps you maintain control and organization
4. Engage with customers and brand advocates
Engaging with your audience is crucial for gaining more Instagram followers. Respond to and republish user-generated content (UGC). UGC campaigns build social proof and show followers that you value them. For example, Drunk Elephant frequently regrams followers’ posts using hashtags like #BareWithUs and #DrunkBreak.
5. Avoid fake Instagram followers
There’s a significant difference between fake and real followers. Buying followers might seem tempting for quick growth, but the drawbacks far outweigh the benefits. Fake followers: Real followers appreciate genuine interaction
- Confuse your potential organic followers.An inactive, low-engagement account with a big following is suspicious. This can be a turn-off for fans that’d otherwise follow you and engage.
- Provide no monetary value to your business.Think about it. Your bot followers can’t buy your stuff, can they?
- Generate no buzz:If you have 10,000 fake followers, how many are going to engage with your posts? Does it really even matter if your posts are brimming with spam comments?
6. Showcase your Instagram everywhere you can
If gaining more followers is your goal, promote your Instagram across various platforms. Here are some ideas:
- Add social media icons to your website and marketing emails.
- Feature an Instagram feed on your homepage or product pages.
- Share Instagram-specific content or announcements on other social channels.
7. Post content that followers actually want to see
Determining what content resonates with your audience involves considering filters, captions, content types, and post times. Instagram’s algorithm can be unpredictable, so our professional team can help you understand what works best for your audience.
Analyze your competitors to see what drives engagement in your industry. Keep up with new Instagram trends to stay relevant.
8. Make meaningful conversation with your audience
Instagram is perfect for interacting with followers. Many popular posts involve asking questions and engaging in dialogue. Respond to questions and comments promptly to show that you care, which can turn followers into long-term supporters.
9. Find hashtags where your followers hang out
Hashtags have always been a staple on Instagram but are less effective than before. Focus on industry-specific hashtags relevant to your audience. Our professional and skilled team can help you identify the most effective hashtags to use.
10. Take steps to delight your Instagram followers
Making your Instagram followers happy leads to audience growth. Build customer relationships through inspirational, humorous, or behind-the-scenes content that aligns with your brand voice and values. Avoid coming across as needy or solely sales-driven.
- Inspirational content
- Humorous content
- Re-sharing UGC with unique captions
- Storytelling posts
- Behind-the-scenes photos and videos
- Posts that raise awareness for social causes
11. Use geo-tagging to attract local followers
Tagging your location on posts and stories makes your content visible to local users. This can attract followers interested in your specific location, such as a coffee shop or store.
Wondering how to tag the location in your Instagram story? Simply use the location sticker and type in the location you want to tag.
12. Leverage short-form video content
Short-form videos, like Reels, are popular among consumers. Use these videos to showcase tutorials, product highlights, or behind-the-scenes content. Creativity with built-in tools can make your Reels stand out and attract more followers.
We have professional designers ready to create reels for your brand.
13. Partner with influencers in your niche
Collaborating with influencers can expand your reach. Find influencers that align with your brand values and have an engaged following. Different partnership options include paid sponsorships, product exchanges, affiliate programs, and collaborative content.
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Organize top stories as highlights
Story highlights allow you to group expired stories by theme or topic, making it easier for users to find relevant content. Highlights showcase the best of your brand and are prominently located at the top of your profile. Our designers are 24/7 available to make attractive story highlights that will attract the attention of your targeting audience.
15. Go live on Instagram
Hosting live sessions helps you interact directly with your audience, fostering real-time engagement and community building. Share these live streams as stories for followers who missed the live event.
How to make the most of your current Instagram followers
It’s not just about the number of followers but about creating an engaged community. Here are five ways to keep your existing followers interested:
- Engage with followers by responding to comments and encouraging user-generated content.
- Offer consistent value with useful guides, exclusive promotions, or entertaining content.
- Show the human side of your brand through behind-the-scenes content and employee spotlights.
- Stay on top of trends to keep your content fresh and engaging.
- Track analytics to understand what content resonates with your audience.
How to get more Instagram followers (the wrong way!) Avoid buying Instagram followers, as it can damage your reputation and violate Instagram’s terms of service. Fake followers don’t engage with your content, making your account appear inauthentic.
In summary, gaining more Instagram followers requires a strategic approach and authentic engagement. Use the tips provided to build a genuine and engaged audience. We are always here to help you grown on Instagram. Our dedicated team will take care of everything from content creation to growing targeting audience. Contact us to get started.
